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Showing posts from May, 2019

The Art of the Mid-Century Floor Plan - Part 1: The Presentation

This is the first in a multi-part series that will look at the art of the mid-century floor plan. In this instalment, I will look at the documents themselves. Namely, the focus will be on the way the plans are presented in terms of the paper, colours used and style. I have selected just a sampling of the plans I have on file.
CAMPEAU
Campeau's brochures were typically earth-toned in the early years of the mid 20th century, yet splashes of colour were sometimes used. Later in the 1960s and early 1970s, the brochures were dark and moody, in some cases the colour of the paper overwhelmed the images of the houses and floor plans. This is the earliest Campeau plan brochure that I have, c. 1957. It is on glossy paper and folds out to reveal the house plans as shown below. I find the plans to be a bit too small for my liking.

This booklet c. 1959, has 1-2 plans per page, much larger than the above brochure. The key shape as a theme is carried throughout.

Bold colours punctuate this brochure f…