A key element of a floor plan brochure is the exterior image of what the house will look like once built. These are typically drawings or paintings and are easier to understand than a technical blueprint rendering of a facade. Many of these images from the mid-20th century are like a work of art. The detail and artistic flourish of this ephemera has always delighted me. Sadly, the artists behind these images are not often disclosed, although sometimes initials or a signature appear at the bottom of the page.
In more recent times the artistic nature of these images has been lost with computer-generated facade renderings on floor plan brochures. So, let us celebrate a these hand-crafted images from the mid-20th century!
ASSALY
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Assaly's facade images from the 1960s often depict picture-perfect nuclear families. Each one is very painterly and depict a variety of seasons - such as the autumn image below. By far these are the most detailed of the floor plan facade images from the 1960s that I have in my collection. |
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This later facade image still has attention to detail including the shadows and vines. You have to look closely to see them, but there are people and a dog depicted in front of the garage door. |
MINTO
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This image has a very painterly quality with freehand flourishes in the background. |
Two versions of the Fleetwood. Notice the details such as shadows, trees, people and the car.
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Many of Minto's facade images from the 1960s and 1970s had an angled perspective. |
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The images above and below have very moody skies! |
I am very fond of the artistic style of these images. |
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Some of the Minto facades from the 1960s depict the houses head on. Notice the shadow on the right side of the image and the pant in the window of the left semi. |
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This image for the Chesterton Towers has a painterly style and punchy colour that continues throughout the brochure. |
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Photos of built houses were also used during the 1960s and 1970s for Minto's floor plan brochures. In some cases local children became a part of the composition. |
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This photo appears to have been edited to create landscaping. Perhaps it will still a construction site when the photo was taken. It almost looks like a scale model...maybe it is?
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CAMPEAU
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The artist who drew these images took stylistic liberties with the trees - but I love it! |
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The facade images in Campeau's marketing typically have dark windows, save for drapes. This particular image gives glimpses of the interior. |
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The attention to detail is noteworthy particularly with the bricks and landscaping. |
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Like a number of Minto's brochures, Campeau also occasionally used head on images of the facades of their houses. I quite like the freehand imperfections of the image below. |
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The artistic treatment of the trees is appealing on the images above and below.
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A bird's eye views of helps to visualize the layout of the houses in this complex. |
TERON
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The Beaverbrook/Kanata facades by Teron all have a very specific artistic style. These stylized and very linear images often have blob-like humans and always feature natural elements such as rock outcroppings - an important part of the landscape of Beaverbrook. |
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Many of the two-storey designs appear to have the same template for the facade image, as they are from the same angle as seen in the images above and below. |
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This is a rare Beaverbrook facade image that shows the adjacent houses. It is actually extremely rare to see neighbouring houses in floor plan depictions of facades. |
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The stylized grass and sky are an interesting element in many of the images. |
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A number of Teron's facade images have a head-on perspective. |
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The windows give a glimpse of the interiors of these houses, something common in many of the Teron facade images. |
A.B. TAYLOR
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A.B. Taylor used the head-on facade images in their marketing. The tree seems to overpower the facade of this house above...show me more of the house! |
DAN MCSWEENEY
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This image is simple and to the point! The stylized tree peeking out from behind the house is my favourite feature. |
CONNELLY HOMES
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As with most mid-century facade images, the surrounding landscape takes on an artistic tone. |
HAB-COM
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OK, so I am veering outside of the mid-century period, but I adore these images and the depiction of cars, people and even a dog! |
Stay tuned for part 3, where I look at the floor plans themselves!
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